George Dy
Product Manager & Licensed Contractor in Oakland, California

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Who I am

Hi, I’m George; an entrepreneur, product manager, and designer based in Oakland, CA. I help companies bring new digital products to market.


What I Do

Over the last 8 years, I have specialized in the design, coordination, and launch of custom mobile and web applications in agency and startup environments.

In 2013, I founded Propeller Labs, a software consultancy that designed and built custom software for companies including Cruise Automation, Mixpanel, Old Navy, and University of California.

My true value comes from years of consulting for dozens of product teams; uniquely providing me with the experience to solve difficult problems and the expertise to apply strategic frameworks that help collaborators understand how to frame an execution strategy.


where i’m going

Around 2014, I partnered with my mom, a Bay Area real estate veteran, on property redevelopment projects. I began with residential remodels in low-income neighborhoods before completely transitioning to commercial renovations in the same communities.

We have a shared goal to build properties that promote community development and help people foster healthy relationships with our built and natural environments. With each project, I strive to create more sustainable, future-oriented, and inviting buildings.

An example of such a project is Common Grounds in Oakland, a new concept in food that marries the traditional food court with a commissary kitchen. My goal with Common Grounds is to create a platform for up-and-coming chefs that sit in a market gap between catering and a full-service restaurant.



George is a product guy by trade, and his technical knowledge and skill do not disappoint. However it is his collaborative approach and natural leadership that make him a true asset to the teams he touches. George possesses a genuine curiosity, comfort tackling new problems and ability to clearly breakdown and share complex knowledge. His drive is remarkable, as evidenced by his success in agency and startup environments, alike.
— Melanie Bender, GM at Clique
George is an exceptional product designer and a natural leader. I’ve worked along side George for the last two years and am a better designer because of it. I’ve witnessed George masterfully build products and companies and do it with humility. I look forward to seeing the impact George makes on our world.
— Conor McGlauflin, Product Design at Spotify
I worked with George for two and a half years at Propeller. He is a great guy and I enjoyed working with him. He has an amazing eye for app design and I wholeheartedly trust his instincts and feel for UX. Throughout my time at Propeller I watched him conceive and implement a strategic vision that evolved and grew as the company did. He is a leader, a visionary, and I look forward to seeing what he does in the future.
— Richard Fox, Software Engineer at LinkedIn